With Jack Parr about to sign off the “Tonight Show” for the last time, NBC executives were anxious to find a replacement. Bob Newhart, Jackie Gleason, Groucho Marx, and Joey Bishop all declined the opportunity, when a United States Navy veteran, amateur magician and amateur boxer with a 10/0 record agreed to take the job.
Johnny Carson had himself turned down the job, believing himself unequal to the task of producing 90 minutes a day of fresh content. A series of guest hosts including Merv Griffin, Art Linkletter, Joey Bishop, Jerry Lewis and Groucho Marx followed, as Carson finished out the last six months of an ABC contract. Despite misgivings, Carson started the new gig on October 1, 1962.
No sooner had NBC announced that Johnny Carson was joining “The Tonight Show,” than the national press gaggle came after him, looking for interviews. Carson resisted at first, but finally relented, providing journalists with a list of answers to which they could apply any question they liked: “Yes, I did. Not a bit of truth in that rumor. Only twice in my life, both times on Saturday. I can do either, but prefer the first. NO. Kumquats. I can’t answer that question. Toads and tarantulas. Turkestan, Denmark, Chile, and the Komandorskie Islands. As often as possible, but I’m not very good at it yet. I need much more practice. It happened to some old friends of mine, and it’s a story I’ll never forget”.
Carson was joined shortly thereafter by a Marine Corps Colonel and flight instructor, from Lowell, Massachusetts. The Marine had earned his carrier landing qualifications around the time the atomic bomb ended the war in the Pacific, going on to fly 85 combat missions in Korea, and earning six air medals. His name was Ed McMahon.
When the Tonight Show first aired, everyone on the set including Carson himself, smoked. The “Public Health Cigarette Smoking Act” was introduced in Congress in 1969. Ironically, it was President Richard Nixon, an avid pipe smoker who lit up as many as eight bowls a day, who signed the measure into law on April 1, 1970. The measure included a permanent ban on television cigarette advertising, scheduled to take effect January 2 the following year. The last cigarette ad in the history of American television was a Virginia Slims ad, broadcast at 11:59p.m., January 1, 1971, on the Tonight Show, Starring Johnny Carson. Smoking on-air became a thing of the past sometime in the mid-80s, but that cigarette box remained on Carson’s desk until his final episode, in 1992. You’ve come a long way, baby.
For NBC, the Tonight Show was a cash cow. Many years the program grossed over $100 million, accounting for 15-20% of the profits earned by the entire network. Carson threatened to walk in 1980, ending up with a deal unprecedented in the history of American television: $5 million a year and series commitments estimated at $50 million. Just as important, show content would no longer belong to the network, but to Carson himself.
Carson began taking Mondays off in 1972, when the show moved from New York to California. There followed a period of rotating guest hosts, including George Carlin and Joan Rivers, who became permanent guest host from 1983 until 1986.
The Tonight Show Starring Johnny Carson was a late-night fixture through seven US Presidents: John F. Kennedy, Lyndon Johnson, Richard Nixon, Gerald Ford, Jimmy Carter, Ronald Reagan, and George H.W. Bush. Almost every American over the age of 30 will remember “Heeeeeeeeeeere’s Johnny!”. The opening monologue, and the imaginary golf swing. “Carnac the Magnificent”, holding the envelope to his head, reciting the punchline to the joke sealed inside. “Saucepan… Who was Peter Pan’s wino brother?” When the joke bombed, there was the comedic curse. “May a bloated yak change the temperature of your jacuzzi!”
Jay Leno appeared on the Tonight Show with Johnny Carson for the first time on March 2, 1977. He would frequently guest host, and served as permanent from May 1992 to May 2009.
Five years after Carson’s final show, 10,000 taped episodes were moved to a salt mine in Kansas, to protect them from deterioration. There they remain, 54 stories underground, where the average temperature is 68 degrees, with a uniform 40% humidity.
Excepting Conan O’Brien’s eight months in 2010, Leno remained permanent host until February 2014, recording more episodes (4,610) than even Carson himself (4,531). Saturday Night live veteran Jimmy Fallon took over the reins in February 2014, where he remains to this day.
The world’s longest running talk show began in 1954, when Steve Allen sat down at his piano on September 27. This show is gonna go on… forever”, Allen quipped. So far, he seems to have gotten that right.